We don't split our focus across industries. Every strategy, every campaign and every landing page comes from deep knowledge of how families search for senior living and what makes them choose one facility over another. That expertise compounds over time.

Most agencies stop at driving traffic. We build the complete system — from the first click through automated alerts, CRM integration and offline conversion tracking. That's why our clients see lower cost per move-in, not just more clicks.

We build custom pages that load in under a second on mobile. While competitor pages score 25 out of 100 on Google's speed test, ours consistently score 85 and above. Faster pages mean lower cost per click, higher Quality Scores and more families converted from the same budget.

If your market is too competitive for your budget or your admissions process will kill leads before they convert, we'll tell you that on the strategy call. We measure success the same way you do — census numbers and cost per move-in. We can't afford to work with clients we can't deliver results for.

Your Google Ads account, your call tracking data, your CRM integrations — all of it belongs to you regardless of what happens with our relationship. No lock-in. No hostage campaigns. Just a partner who earns your business every single month.

Most agencies send you monthly reports full of impressions and clicks. We report on what actually matters to your business — cost per inquiry, cost per tour booked and cost per move-in. If it doesn't connect to a room being filled, we don't lead with it.

We work best with regional operators running 3 or more locations with a minimum of $5,000 per month in Google Ads spend. Below that budget it's difficult to generate enough data to optimize properly in competitive senior living markets. If you're a single location facility we'd rather tell you that upfront than take your money and underdeliver. We do occasionally work with well-funded single locations in less competitive markets — book a Growth Plan Session and we'll be honest about whether it makes sense for your situation.

Our pricing depends on several factors specific to your situation — the number of locations you operate, your local market competitiveness, the tier of service you need and your Google Ads budget. We offer three service tiers starting from $1,500 per month per location with discounts available for multi-location operators.

We charge a flat monthly management fee. We do not take a percentage of your ad spend like many agencies do. That model creates a conflict of interest where the agency benefits from spending more of your budget whether it produces results or not. Our fee stays the same regardless of what you spend on ads.

Your advertising budget is completely separate from our fee. You pay Google and Meta (Facebook) directly from your own accounts. We never touch your ad spend. You see every dollar that goes to the platforms in real time through your own Google Ads and Meta dashboards. No markups. No hidden fees. Full transparency.

What affects your specific quote:

The best way to get an accurate quote is to book a free Growth Plan session. We'll review your specific market, number of locations and goals and give you a clear number with no obligation to proceed.

Most agencies run ads and send you a monthly report full of clicks and impressions. We build a complete admissions pipeline. That means custom landing pages built around what families actually search for — not your homepage. Automated text and email alerts to your admissions team the moment an inquiry comes in. Missed call recovery so no lead goes cold. CRM integration so every lead flows into your existing system automatically. Call tracking so you know exactly which campaigns are producing real inquiries. And weekly offline conversion uploads that feed tour booking data back into Google so campaigns get smarter every single week. Most agencies do none of these things beyond the ads themselves.

We spend the first two weeks building and configuring your complete system before spending a single dollar of your ad budget. Campaigns, landing pages, call tracking, Zapier automations, CRM integration — everything tested and ready before we go live. Once live, Google Ads can generate inquiries within days. Realistically expect qualified leads flowing within 30 days of launch. Tour bookings typically follow within 45 to 60 days as campaigns optimize. Your cost per move-in will continue decreasing each month as our weekly optimization and offline conversion uploads make campaigns smarter over time.

We work on a 90-day minimum engagement. We ask for 90 days because that is the minimum time needed to build the system properly, generate enough data to optimize campaigns and demonstrate measurable improvement in your admissions pipeline. After 90 days you continue month-to-month with 30 days notice to cancel. If we don't deliver measurable improvement in lead volume and cost per inquiry within 90 days we work for free until we do. Minimum $5,000 per month ad spend required for the guarantee to apply.

Your Google Ads account is yours. We build everything inside your account not ours. Your campaigns, keywords, ad history and conversion data belong to you completely regardless of what happens with our relationship. Your CallRail tracking numbers and CRM data are also yours. The one exception is your landing pages — these are built on a third party platform we license. You would need to purchase your own subscription to that platform to maintain them, or rebuild them on a platform of your choice. We provide full documentation of your campaign structure and landing page copy to make any transition straightforward.

We focus exclusively on Google Search because that is where families go when they are actively searching for senior living right now. Someone typing "memory care near me" at 9pm is in crisis mode and ready to act. That is fundamentally different from someone scrolling Facebook who is not looking for you. Google Search is high intent traffic. Social media is interruption marketing. We start with Google because it produces move-ins faster and at a lower cost per acquisition. Once your Google pipeline is performing consistently we can discuss social media as a secondary channel for awareness and retargeting.

Your retainer is billed automatically on a recurring monthly basis via Stripe on the same date each month. You receive an invoice for every transaction. Google Ads spend is paid directly by you to Google — it is completely separate from our management fee and goes directly to your Google account. We never touch your ad spend budget. Setup fees are charged at the start of the engagement and are non-refundable as they cover the full system build before campaigns go live.

Yes and sometimes it is easier to start fresh than fix a damaged account history. If you have never run Google Ads before we will show you on the strategy call exactly what the opportunity looks like in your market — search volume, estimated competition, projected cost per inquiry and cost per move-in. You will have a clear picture of what to expect before committing to anything.