ABOUT CENSUS GROWTH

Your ROI
‍Growth Partner

A team of marketing experts focused exclusively on one outcome — filling vacant rooms for senior living operators across the United States.
Census Growth System™

Your Move-In
ROI Calculator

See exactly how many leads, tours, and move-ins a Google Ads campaign will generate for your facility — and what each move-in actually costs you.

Step 1 — Select your care type & keywords
Keyword Intent CPC ($) Daily clicks

CPCs are national estimates. Competitive markets (FL, AZ, CA) run 30–60% higher. Update CPCs after running Google Keyword Planner for the prospect's market. "[city]" keywords become e.g. "memory care Tampa".

Step 2 — Enter facility details
Step 3 — Your ROI projection
Keywords selected
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Daily ad spend
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Monthly ad spend
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Leads / month
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Cost per lead
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Projected move-ins / mo
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Cost per move-in
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Resident LTV
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Months to fill vacancies
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ROI per move-in
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Select keywords above to see your projection.

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